Saturday, March 17, 2012

The Road We've Traveled

The Road We've Traveled, isn't just a new video released by the campaign to re-elect President Barack Obama, it's a display of historic influence.

The United States may have the largest army in the world, it may have the most nuclear weapons, but soldiers and bombs don't win over hearts and minds. In the world today, as its always been, people are won based on the incitement of feeling with the association of positive ideas. Because of this, books opposing various governments and their ideologies have been burned while books supporting them have been written, the same can be said for movies, perhaps, and probably, even more so.

But in all of history never before has there been a clearer demostration of the world's foremeost political force being so united with the world's most influential social force. Today we have the president of the most powerful country in the world harnessing the most powerful entertainment industry in the world to not just influence voters but to influence the world.

Barack Obama's campaign in 2008 demonstrated unprecedented appeal, appeal not built on ideology, but instead on a socio-political populism the likes the world had never seen before. Inspirational messaging of Hope, Yes we can, and Change were melded with the iconic imagery of the O logo and a red, white, and blue Obama. Celebrity and history was combined, not just in the staging of a stadium-filled rally or Grant Park victory speech, but in the complete careful setting of people and events, creating a campaign that had the entertainment values of a cinematic experience but with the importance of the most powerful political office in the world.

After that first election many pundits claimed that the energy, the grandiose of that campaign could never be topped. With his re-election campaign releasing The Road We've Traveled yesterday, months before the presidential campaign will begin in earnest, a video of which masterfully integrates Hollywood production values with powerful political messaging, it's almost certain those commentators will be proven wrong.

In 2008 history had been made, not just in electing America's first black President, not just in the excitement that swelled from his campaign, but in the historic integration of social and political appeal. With this video utilizing America's largest celebrity of Tom Hanks, costly cinematography, and powerful inspirational language, Barack Obama's re-election campaign in 2012 appears to already be on track to reach new heights of influence.

For the Republicans there is no clearer display of pending electoral defeat than the Democrats intertwining of the most powerful entertainment capabilities with the most powerful leader; for the world there is no clearer display of American hegemony.

No comments: